# Andrew Garrihy — professional profile

**Research snapshot:** 24 August 2026 (Europe/London)  
**Profile match:** The public sources reviewed identify Andrew Garrihy as a UK-based global marketing executive associated with OLX. This profile was prepared for the supplied work contact, `andrew.garrihy@olx.com`; the email address itself was not independently verified. The profile deliberately covers public professional information only.

## Executive snapshot

Andrew Garrihy is a senior international marketing leader who presents himself as a “360 growth CMO”: a full-stack operator spanning brand, performance, CRM, product marketing, pricing and communications. OLX’s announcement says he became Group Chief Marketing Officer on 1 July 2026, reporting to CEO Christian Gisy and joining the Executive Team. The same announcement says he previously served as CMO of OLX Autos from 2022 to 2023 and had most recently been a senior adviser to OLX. [[1]](https://www.olxgroup.com/news/olx-group-appoints-andrew-garrihy-as-chief-marketing-officer/)

His career combines large technology and telecommunications companies (Vodafone, Samsung, Qualcomm and Huawei), a global mobility platform (DiDi), OLX Autos, independent consulting/coaching, and an advisory role with Wyzard.ai. He is also the founder of The CMO Coach and host of a marketing-leadership podcast. His public positioning sits at the intersection of international growth, brand transformation, executive development, and practical AI adoption.

### Tone & persona

**Overall read:** optimistic, commercially grounded, energetic and direct. He sounds like an operator rather than a purely theoretical brand commentator. His public language repeatedly turns an abstract issue into a business choice: cut costs or redeploy capital; bolt AI onto existing work or rebuild marketing around what AI makes possible; climb a career ladder or take ownership of a career. That contrast-driven style gives his writing momentum.

He is authoritative because of the scale and seniority of his experience, but not stiff. The CMO Coach site uses candid, conversational lines such as “it’s my Tuesday” to stress that board dynamics, AI disruption and budget defence are current operating realities rather than remembered case studies. [[2]](https://cmocoach.co/) The tone is collaborative when he talks about coaching and teams: he emphasizes fit, doing the work between sessions, and helping leaders find structure in chaotic situations. The testimonial published on his site describes him as a subject-matter expert who helped a regional leader regain confidence and structure. [[2]](https://cmocoach.co/)

There is also a strong human and resilience-oriented side. In Marketing Week coverage and related public posts, he discusses burnout, self-doubt, imposter syndrome and the pressure placed on marketing leaders; search-indexed reporting attributes to him a practical resilience framework called PRESS+M. [[3]](https://www.marketingweek.com/marketers-breaking-point-burnout/) [[4]](https://www.marketingweek.com/career-ownership-not-career-ladder/) This pairs high standards with empathy: performance matters, as do boundaries and sustainable leadership.

### Vocabulary

The following words and phrases recur in his public profile, company copy, interviews and LinkedIn excerpts:

- **“360 growth CMO” / “full-stack marketer”** — identity markers that reject a narrow brand-versus-performance split.
- **Brand, performance, CRM, product marketing, pricing, comms** — the functional range he explicitly associates with modern marketing. [[5]](https://uk.linkedin.com/in/andrewgarrihy)
- **AI, judgement, AI agents, AI slop, embed AI** — he treats AI as a core operating change, not a side experiment. [[1]](https://www.olxgroup.com/news/olx-group-appoints-andrew-garrihy-as-chief-marketing-officer/) [[5]](https://uk.linkedin.com/in/andrewgarrihy)
- **Customer value, voice of the customer, customer agenda, outsized value** — recurring language that places marketing close to commercial and customer outcomes.
- **First principles, segments, proposition, single-minded focus, execution** — practical growth-marketing vocabulary visible in his LinkedIn posts. [[5]](https://uk.linkedin.com/in/andrewgarrihy)
- **Leadership, influence, talent, operating model, resilience, career ownership** — the vocabulary of his coaching practice and management commentary. [[2]](https://cmocoach.co/) [[4]](https://www.marketingweek.com/career-ownership-not-career-ladder/)
- **“Seamless AI Life,” “open and collaborative,” “privacy is precious”** — language from his Huawei-era technology interviews. [[6]](https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones) [[7]](https://www.pocket-lint.com/phones/news/huawei/152767-huawei-says-that-upcoming-product-launches-are-still-on-track/)
- **“Some doors are worth walking back through”** and **“Celebrate endings—for they precede new beginnings”** — memorable transition language from his public LinkedIn posts. [[5]](https://uk.linkedin.com/in/andrewgarrihy)

### Structure

His public communication tends to follow a recognizable pattern:

1. **Open with a sharp hook or tension.** Examples visible on LinkedIn include the contrast between AI as a cost-cutting tool and AI as a way to build growth, or the blunt line “Anyone can do marketing. Few can make it matter.” [[5]](https://uk.linkedin.com/in/andrewgarrihy)
2. **Make the idea concrete.** He uses a client situation, a personal anecdote, a company example, or an operational number. In the Huawei interview, he explains “Seamless AI Life” through everyday cases such as finding a car in an airport, moving between devices, and making remote work easier. [[6]](https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones)
3. **Name the underlying principle.** The example becomes a general lesson: customer value over channel habits, redeployment over simple cost reduction, or judgment plus AI rather than automation without expertise.
4. **Close with an implication or invitation.** He often ends on an optimistic forward-looking note, a direct recommendation, or a memorable phrase. His OLX return post closes, “Some doors are worth walking back through.” [[5]](https://uk.linkedin.com/in/andrewgarrihy)

His style is storytelling- and framework-led rather than data-dump-led. Numbers serve as proof points inside a narrative. In interviews he answers directly, acknowledges constraints, then returns to the consumer or business benefit. In the TNW interview, for example, he balances enthusiasm for connected technology with privacy caveats and an explicit insistence that the consumer remains in control. [[6]](https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones)

### Background

### Career history

The public LinkedIn profile provides the following career sequence (a dynamic snapshot): National Australia Bank (brand and consumer-segment roles, 2001–2004); marketing consultant at TJ Ford & Co (2004–2005); multiple Group Marketing roles at Vodafone (2005–2011), including global head of marketing for Vodafone Internet Services; Director of Corporate Marketing at Samsung Electronics UK (2011–2013); EMEA VP of Marketing at Qualcomm (2013–2016); CMO of Consumer Business for Western Europe at Huawei (2016–2021), alongside Global Chief Brand Officer (2019–2021); CMO of DiDi International Business (2021–2022); and CMO of OLX Autos (September 2022–October 2023). [[5]](https://uk.linkedin.com/in/andrewgarrihy)

The OLX Autos appointment was reported on 26 September 2022 by AIM Group. Its accessible article excerpt identifies Garrihy as CMO and describes OLX Autos as part of Prosus’ OLX Group. [[8]](https://aimgroup.com/2022/09/26/olxautos-unveils-c-suite-appointments/)

After OLX Autos, he founded The CMO Coach in December 2022. The coaching site describes work with CMOs and senior marketing leaders, including career transitions, first-time CMO challenges, board dynamics, AI disruption and budget defence. [[2]](https://cmocoach.co/) The LinkedIn snapshot also lists a Strategic Advisor role at Wyzard.ai beginning in July 2025 and interim international marketing work at Constant Contact in late 2025–early 2026. [[5]](https://uk.linkedin.com/in/andrewgarrihy)

The current OLX role is independently confirmed by OLX Group’s 1 July 2026 announcement: Group CMO, reporting to Christian Gisy, with responsibility for global marketing strategy, demand generation, marketplace value and AI-enabled marketing operations. [[1]](https://www.olxgroup.com/news/olx-group-appoints-andrew-garrihy-as-chief-marketing-officer/) Because LinkedIn is dynamic and partly sign-in-gated, the company announcement is the authority for the current title.

### Education and recognition

His public profile lists a Master of Business in Marketing and a Post Graduate Diploma in Marketing from RMIT University, an Executive Certificate in Brand Management from AGSM @ UNSW Business School, and a Professional Certificate in Executive Coaching from Henley Business School. [[5]](https://uk.linkedin.com/in/andrewgarrihy) Coverage identifies him as a 2020 WFA Global Marketer of the Year finalist while at Huawei. [[9]](https://www.thedrum.com/news/huawei-s-top-marketer-fusing-the-best-the-west-with-the-best-the-east)

The CMO Coach website also lists “Marketing Week Top 100 Marketer,” EMCC accreditation, Myers-Briggs certification, and a “No. 5 to No. 2 brand in Europe in three years” achievement. Those claims are presented by his own site; I did not find an independent official ranking or enough public context to identify the brand, so they should be treated as self-reported rather than fully independently verified. [[2]](https://cmocoach.co/)

### Communication style

**Written style:** concise-to-medium length, highly readable, and built from short paragraphs. He favors plain English, contrast, rhetorical questions, and concrete examples over dense corporate jargon. LinkedIn excerpts show strong opening lines, then a sequence of short paragraphs that build to a thesis. He is candid about stress and uncertainty, then converts them into an actionable lesson.

**Spoken/interview style:** confident, explanatory and accessible. He translates technical subjects into familiar situations: a forgotten airport parking space, a family video call, or moving files between devices. He makes bold claims but includes limitations and caveats. In the Pocket-lint interview, for example, he acknowledged that Huawei’s app ecosystem was not complete while explaining its progress and consumer-education challenge. [[7]](https://www.pocket-lint.com/phones/news/huawei/152767-huawei-says-that-upcoming-product-launches-are-still-on-track/)

**Formality and social signals:** professional but not ceremonious. Public LinkedIn posts visible without login use no obvious emoji-heavy style in his own authored passages; some reposted material contains emojis, but that reflects the original poster and should not be treated as his signature. He uses bullets or numbered frameworks when explaining a model, but narrative paragraphs when sharing a career or leadership lesson. Exclamation marks and formal salutations do not appear central to his public voice.

### Key interests & expertise

- **AI-native marketing:** He argues that AI changes the core of marketing and that domain expertise and judgment are needed to direct it well. His OLX remit explicitly includes embedding AI in day-to-day marketing operations. [[1]](https://www.olxgroup.com/news/olx-group-appoints-andrew-garrihy-as-chief-marketing-officer/)
- **International growth and brand building:** His roles covered EMEA, Western Europe, global brand leadership and international business across many markets. He is comfortable with the tension between global consistency and local relevance.
- **Full-stack commercial marketing:** Brand, performance, CRM, product, pricing and communications are treated as one connected growth system rather than separate silos.
- **Customer value and operating models:** He focuses on who owns the customer agenda, how marketing is organized, and whether capabilities and talent can deliver commercial impact.
- **Executive coaching and career development:** The CMO Coach targets senior leaders, first-time CMOs and marketers in transition. Themes include influence, board relationships, career ownership, leadership presence and preparation for the next role. [[2]](https://cmocoach.co/) [[4]](https://www.marketingweek.com/career-ownership-not-career-ladder/)
- **Resilience and mental health at work:** He has publicly discussed burnout, imposter syndrome, stress signals and the need for support and sustainable performance. [[3]](https://www.marketingweek.com/marketers-breaking-point-burnout/)
- **Consumer technology, ecosystems and privacy:** Huawei-era talks focused on connected devices, cross-company collaboration, AI-enabled experiences and keeping consumers in control of their data. [[6]](https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones)

### Notable quotes or positions

- **On AI and marketing:** “AI will change marketing at the core, not the edges.” He says the winners will pair deep marketing expertise with the ability to direct AI rather than merely add tools to old processes. [[1]](https://www.olxgroup.com/news/olx-group-appoints-andrew-garrihy-as-chief-marketing-officer/)
- **On customer value:** In a LinkedIn post about IKEA, he contrasted cutting costs with redeploying capital and argued that the value of AI lies in what it lets organizations redeploy toward work only people can do. [[5]](https://uk.linkedin.com/in/andrewgarrihy)
- **On marketing’s role:** He endorses the view that marketing should be “the voice of the customer” and the customer’s champion at the top table, with the operating model, capabilities and talent supporting that mission. [[5]](https://uk.linkedin.com/in/andrewgarrihy)
- **On connected technology:** In the TNW interview he said, “Companies haven’t been open and collaborative enough,” describing interoperability as a business and ecosystem problem, not just a hardware problem. [[6]](https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones)
- **On privacy and agency:** He said, “The reality is you will still firmly be in charge,” arguing that AI should predict and assist while the consumer remains in control. [[6]](https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones)
- **On career transitions:** “Celebrate endings—for they precede new beginnings” framed his January 2021 Huawei departure post; his 2026 OLX return used the similarly memorable line, “Some doors are worth walking back through.” [[5]](https://uk.linkedin.com/in/andrewgarrihy)

### Social presence

**LinkedIn is the primary public channel.** The public profile identifies him as associated with OLX, shows approximately 8,000 followers and 500+ connections in the accessible view, and lists services including public speaking, brand consulting, growth marketing, digital marketing, executive coaching, marketing strategy, leadership development and consulting. The profile is sign-in-gated, so follower counts and activity are time-sensitive snapshots. [[5]](https://uk.linkedin.com/in/andrewgarrihy)

Visible recent activity includes posts about returning to OLX, AI adoption and appetite for more AI access, the difference between cost cutting and growth, centralization, the customer agenda, and marketing leadership. He also shares or promotes podcast episodes, often using a short hook and a link to Spotify, YouTube or Apple Podcasts. [[5]](https://uk.linkedin.com/in/andrewgarrihy)

**Podcast and speaking:** His public materials use both “The Global Marketing Leader” and “The International Marketing Leader” for the podcast, so these may be alternate names or a rebrand; the sources do not resolve that naming difference. Search results and his profile describe conversations with international marketing leaders about the art/science balance, AI and leadership. [[5]](https://uk.linkedin.com/in/andrewgarrihy) He has also appeared in Huawei-related interviews with TNW and Pocket-lint, and was the subject of a 2021 The Drum interview about combining “the best of the west with the best of the east.” [[6]](https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones) [[7]](https://www.pocket-lint.com/phones/news/huawei/152767-huawei-says-that-upcoming-product-launches-are-still-on-track/) [[9]](https://www.thedrum.com/news/huawei-s-top-marketer-fusing-the-best-the-west-with-the-best-the-east)

## Practical interaction guide

When communicating with Garrihy, lead with the customer or business problem rather than a marketing channel. Be clear about the decision, the expected value, the evidence and the trade-offs. He is likely to respond well to a concise thesis supported by a real example, especially where it connects brand, growth, operating model and talent. For AI topics, distinguish experimentation from operational adoption and address judgment, governance, customer value and redeployment—not just efficiency. For leadership topics, acknowledge pressure and ambiguity, then offer a practical framework or next step. Avoid inflated claims, siloed brand-versus-performance framing, and generic AI enthusiasm without a specific use case.

## Confidence, caveats and source notes

- **High confidence:** current OLX Group CMO appointment and remit, prior OLX Autos role, major employers, public coaching venture, and the quotations from the directly resolved OLX, TNW and Pocket-lint pages.
- **Moderate confidence:** detailed dates and titles in the LinkedIn career history; LinkedIn is dynamic, partly sign-in-gated, and its visible summary can overlap with historical entries.
- **Self-reported / not independently confirmed:** CMO Coach site claims about Marketing Week Top 100 recognition and an unnamed European brand’s ranking improvement.
- **Not established:** private contact details, personal life outside public professional material, and whether the two podcast titles represent one show or two.

### Sources

1. OLX Group, “OLX Group appoints Andrew Garrihy as Chief Marketing Officer,” 1 July 2026: https://www.olxgroup.com/news/olx-group-appoints-andrew-garrihy-as-chief-marketing-officer/
2. The CMO Coach, Andrew Garrihy: https://cmocoach.co/
3. Marketing Week, “’Absolute crisis’: Are marketers at breaking point?”: https://www.marketingweek.com/marketers-breaking-point-burnout/
4. Marketing Week, “Owning your career matters more than climbing the ladder”: https://www.marketingweek.com/career-ownership-not-career-ladder/
5. Andrew Garrihy public LinkedIn profile and visible activity: https://uk.linkedin.com/in/andrewgarrihy
6. The Next Web, “Moving past mobile — why innovation must happen beyond smartphones,” 6 October 2020: https://thenextweb.com/news/moving-past-mobile-why-innovation-must-happen-beyond-smartphones
7. Pocket-lint, “Huawei says upcoming product launches are ‘still on track’, talks App Gallery and more,” 30 June 2020: https://www.pocket-lint.com/phones/news/huawei/152767-huawei-says-that-upcoming-product-launches-are-still-on-track/
8. AIM Group, “OLXAutos makes two C-suite appointments,” 26 September 2022: https://aimgroup.com/2022/09/26/olxautos-unveils-c-suite-appointments/
9. The Drum, “Huawei’s top marketer on fusing ‘the best of the west with the best of the east’”: https://www.thedrum.com/news/huawei-s-top-marketer-fusing-the-best-the-west-with-the-best-the-east