# Fabricio Bloisi ## 1. Identity & Current Role - **Name:** Fabricio Bloisi - **Prosus Role:** Group Chief Executive Officer and Executive Director [1] - **Executive Summary:** Fabricio Bloisi is a Brazilian business executive and entrepreneur, recognized for his extensive career in technology. He founded Movile Group at 21 [3][4], led iFood to significant growth [5], and currently serves as the Group Chief Executive Officer and Executive Director of Prosus and Naspers [1][5]. His leadership is characterized by a strong entrepreneurial spirit, a focus on building tech culture, long-term vision, and strategic investments in high-growth startups, particularly within the technology sector [10][13]. ## 2. Professional History Fabricio Bloisi, born in 1977 in Salvador, Bahia, Brazil [3][6], embarked on his entrepreneurial journey at the age of 21 by founding Movile Group in 1998 [3][4]. He served as CEO of Movile Group until 2020 [3][9], during which time he oversaw the acquisition of iFood, a 20-person startup, in 2013 [5]. His leadership at iFood continued as CEO from March 2020 until July 2024 [3][5]. Bloisi's academic background includes a Computer Science degree from the State University of Campinas (UNICAMP) [2][3][4][5], an MBA focused on High Growth Startups from Getulio Vargas Foundation (FGV/EAESP) [4][5], and an Owners/President Management program at Harvard Business School from 2019-2022 [7][8]. In July 2024, he joined the Naspers board as an executive director [5], and subsequently the Prosus board in August 2024 [5]. Since July 2024, he has held the position of Group Chief Executive Officer for both Prosus and Naspers [1][5][6]. Additionally, he serves as Chairman of the Board for iFood [2], an Ambassador for the State of Dutch Tech [2], and is a member of the XPrize Innovation Board [2] and a founding member of the endowments of Unicamp (Lumina and Patronos) [4]. ## 3. Core Themes & Stance Fabricio Bloisi's professional themes revolve around **entrepreneurship and innovation**, emphasizing the building and scaling of technology companies and fostering innovation within organizations [10][11]. He is a strong advocate for **building a robust tech culture**, empowering teams, and creating environments where talent can thrive [10][13]. His approach includes a **long-term vision and ecosystem building**, focusing on patient growth, learning from failures, and scaling entire ecosystems rather than individual products [2]. He consistently demonstrates a focus on **high-growth startups and strategic investments** in the technology sector [2][4]. As CEO of Prosus, he is committed to **global expansion and impact**, particularly in growing businesses like Just Eat [16]. A notable stance is his advocacy for **aggressive AI investment in Europe** [17]. ## 4. Communication Style & Voice Based on direct observation of his active public posting footprint, particularly on LinkedIn and Instagram, as well as his frequent engagement in interviews and speeches [12][14][15]: - **Tone & Persona:** His communication is highly optimistic, forward-looking, and ambitious. He projects an inspiring, energetic, authoritative, and direct persona, often using a visionary tone to encourage bold aspirations and rapid execution. - **Structure & Vocabulary:** His articles typically begin with a personal anecdote or a bold statement, followed by a clear argument, and conclude with a strong call to action or a visionary outlook. Shorter posts are concise, highlighting key achievements or insights. He uses strong, action-oriented vocabulary (e.g., "abundant," "moat," "discipline," "compounds," "execute," "deliver") and frequently employs tech and business terminology (e.g., "AI native," "proprietary reality," "ecosystem," "high-growth startups"). He often references his early career and failures, making his leadership relatable. He frequently uses data to illustrate the scale of operations rather than abstract statistics. - **Visuals & Formatting:** On Instagram and LinkedIn, he often shares photos and videos from events, speaking engagements, and team meetings, projecting an active and accessible leadership image. His endings often include emojis (e.g., "🚀🦞") and hashtags like #prosus, #innovation, #leadership, #entrepreneurship, #AI, #tech. ## 5. Style Application (How to write like them) To draft a statement or post on behalf of Fabricio Bloisi, consider the following: - **Start Strong:** Begin with a personal reflection or a bold, thought-provoking statement to immediately capture attention. - **Visionary & Optimistic:** Maintain an optimistic and forward-looking tone, emphasizing ambition and the future of technology, especially AI and global expansion. - **Action-Oriented Language:** Use strong verbs and business/tech terminology to convey energy and authority. - **Empowerment & Culture:** Incorporate themes of building strong tech cultures, empowering teams, and fostering innovation. - **Personal Touch:** Weave in brief personal anecdotes, particularly about his entrepreneurial journey or lessons learned from challenges. - **Data-Backed Scale:** When discussing achievements or impact, use concrete data points to illustrate scale and reach. - **Call to Action/Inspiration:** Conclude with an inspiring vision, a call to action for founders/leaders, and potentially relevant emojis. - **Hashtags:** Include relevant hashtags such as #prosus, #innovation, #leadership, #entrepreneurship, #AI, #tech. - **Visuals:** Suggest accompanying visuals that convey activity, engagement, and leadership, such as photos from events or team interactions. ### Drafting guardrail Communications-office drafts must be fact-checked and approved by Fabricio Bloisi or an authorized approver before publication. Drafts must not invent personal experiences or quotations, and must not imply endorsements without explicit confirmation. ## 6. Sources & Confidence The profile is synthesized from multiple reputable sources, including the official Prosus Leadership Page, LinkedIn profiles, Reuters, XPrize Foundation, Naspers News, Wikipedia, RocketReach, Crunchbase, LatamList, YouTube interviews, Spotify podcasts, Bloomberg, and CNBC. The overall confidence in the information presented is high, as details are consistent across these diverse and credible sources. A minor caveat exists regarding his attendance at Stanford Graduate School of Business, which is mentioned by RocketReach but not consistently corroborated by other primary sources. ### References [1]: https://www.prosus.com/leadership "Prosus Leadership Page" [2]: https://nl.linkedin.com/in/fabriciobloisi "LinkedIn Profile (Fabricio Bloisi)" [3]: https://www.reuters.com/technology/who-is-new-prosus-naspers-ceo-fabricio-bloisi-2024-05-17/ "Reuters - Who is new Prosus and Naspers CEO Fabricio Bloisi?" [4]: https://www.xprize.org/people/fabricio-bloisi "XPrize Foundation - Fabricio Bloisi Profile Page" [5]: https://www.naspers.com/news-insights/group-updates/2024/naspers-ceo-announcement "Naspers News - Fabricio Bloisi appointed CEO, Prosus and Naspers" [6]: https://en.wikipedia.org/wiki/Fabricio_Bloisi "Wikipedia - Fabricio Bloisi" [7]: https://rocketreach.co/fabricio-bloisi-email_1411763 "RocketReach - Fabricio Bloisi Email & Phone Number" [8]: https://www.crunchbase.com/person/fabricio-bloisi "Crunchbase - Fabricio Bloisi" [9]: https://latamlist.com/movile-group-appoints-patrick-hruby-as-new-ceo/ "LatamList - Movile Group appoints Patrick Hruby as new CEO" [10]: https://www.youtube.com/watch?v=YgsQoRAsqWE "YouTube - How Prosus' CEO Builds a Winning Tech Culture | Fabricio Bloisi" [11]: https://www.prosus.com/news-insights/2025/prosus-ceo-fabricio-bloisi-honored-by-endeavor-at-2025-gala-for-global-entrepreneurial-impact "Prosus News - Prosus CEO Fabricio Bloisi Honored by Endeavor at 2025 Gala for Global Entrepreneurial Impact" [12]: https://www.instagram.com/fabricio.bloisi.prosus/?hl=en "Instagram - CEO Prosus (@fabricio.bloisi.prosus)" [13]: https://open.spotify.com/episode/1Fm566U0biYLCiLNTStTaD "Spotify - HIGHLIGHTS: Fabricio Bloisi - CEO of Prosus" [14]: https://www.linkedin.com/pulse/intelligence-just-became-abundant-now-own-loop-fabricio-bloisi-drvme "LinkedIn Article (Fabricio Bloisi) - Intelligence just became abundant. Now own the loop." [15]: https://www.linkedin.com/posts/fabriciobloisi_prosus-results-hy25-activity-7398632901916921856-__Ml "LinkedIn Post (Fabricio Bloisi) - #prosus #results #hy25 #growth #innovation #ecosystem" [16]: https://www.bloomberg.com/news/videos/2026-06-29/prosus-focused-on-growing-just-eat-globally-bloisi-says-video "Bloomberg - Prosus Focused on Growing Just Eat Globally, CEO Bloisi Says" [17]: https://www.cnbc.com/video/2025/01/22/ai-investment-needs-to-be-more-aggressive-in-europe-says-prosus-ceo.html "CNBC - AI investment needs to be more aggressive in Europe, says Prosus CEO"