# Marta Jakowluk — person profile **Research date:** 24 August 2026 **Public identifier used:** Marta Jakowluk, Warsaw Metropolitan Area; public LinkedIn profile: [linkedin.com/in/marta-jakowluk-76a9672](https://pl.linkedin.com/in/marta-jakowluk-76a9672) ## Profile snapshot and confidence Public professional sources identify Marta Jakowluk as a senior Polish HR executive. Her current role is described variously as **Chief Human Resources Officer**, **Chief People Officer**, and **Chief People and Transformation Officer** at OLX Group, with a Europe-and-South-Africa remit. The most specific current description comes from the [Perspektywy Women in Tech speaker page](https://womenintechsummit.pl/speaker/4283/marta-jakowluk), which says she leads OLX’s global people strategy as Chief People and Transformation Officer and joined in August 2024. The OLX-owned [Know How 2025 recap](https://www.olx.pl/zawodowo/czlowiek-w-centrum-za-nami-olx-know-how-2025/) identifies her as Chief Human Resources Officer at OLX. The profile below separates **verified public facts** from **interpretation**. Public sources offer substantial evidence about her professional interests and public communication, but not enough to infer private personality, working preferences in one-to-one emails, or a complete chronology of every job. No private or non-public information has been used. ## Tone & persona Her public voice is **people-first, optimistic, energetic and change-oriented**, with a pragmatic rather than anti-technology stance. She consistently treats people, culture and trust as the conditions that make transformation work. In her public OLX posts, she uses celebratory language (“WOW,” “I ABSOLUTELY LOVE IT,” “I’m soooo proud”) and frequent emojis, but pairs that enthusiasm with specific programs, operating choices and responsibilities. This combination suggests an executive who wants to motivate a broad employee audience while remaining concrete about execution. A second strong trait is **human-centered pragmatism**. In a 2023 [Forbes interview](https://www.forbes.pl/biznes/leroy-merlin-budujemy-mosty-wspolpracy/2ghybpt), she described “Human First” as using the employee and customer as the “compass” for decisions, alongside psychological safety, openness, development and wellbeing. In a 2026 [Rzeczpospolita interview](https://www.rp.pl/rzecz-o-prawie/art43973191-marta-jakowluk-kazdy-moze-miec-dzis-wirtualnego-asystenta), she positioned AI as useful but not sufficient: technology cannot replace relationships, complex coordination or accountability. Her tone is therefore not nostalgic or anti-AI; it is **pro-adoption with human oversight**. The energy she brings publicly is collaborative and inclusive. She credits colleagues by name, thanks teams, invites conversation and frames learning as something that should happen across functions and seniority levels. This is an inference from repeated public behavior, not a claim about every private interaction. ## Vocabulary Characteristic words, phrases and themes in her public communication include: - **“Human First”** and “people at the heart” — the central framing for technology, culture and employment decisions. - **AI-native organization**, **AI awareness**, **AI upskilling**, **future-of-work** and **AI as an enhancer**. - **Culture**, **trust**, **psychological safety**, **belonging**, **meaningful work**, **talent**, **skills** and **confidence**. - Action verbs: **experiment, learn, challenge, share, build, evolve, re-imagine, invest, enable, empower, speak up**. - Transformation language: **courage**, **change**, **ownership**, **outcomes**, **customer-led**, **collaborative**, **committed**, **OneOLX** and **Desire to Win**. - Memorable formulations: **“SLOW DOWN TO SPEED UP”** (her description of the logic behind OLX’s FrAIday learning initiative), **“sparring partner”** (how she describes using AI herself), and **“Human Hearts, Digital Smarts.”** - In her earlier HR positioning: **“Wolność w ramie”** (“Freedom within a frame”), **reverse mentoring**, **holistic wellbeing**, **inclusion**, **generations** and **bridges of collaboration**. The vocabulary is deliberately accessible to non-HR audiences. She mixes business terms (“performance,” “strategy,” “outcomes,” “transformation”) with relational terms (“care,” “support,” “belonging,” “being seen and heard”). ## Structure Her longer LinkedIn posts generally follow a recognizable pattern: 1. **Personal hook or question.** She opens with an experience (“One question I’ve been getting…”, “One year in…”) or an emotional reaction (“WOW…”). 2. **A clear thesis.** She explains that AI adoption or a new role is bigger than a tool, a training course or a title. 3. **Concrete examples.** She names initiatives, tools and behaviors: GenAI sessions, OLX Masterclasses, MyAcademy 2.0, coaching, leadership development, broad access to tools and the FrAIday half-day. 4. **A people-and-values interpretation.** She connects the examples to curiosity, trust, courage, collaboration, customer focus or responsible use. 5. **Recognition and forward motion.** She thanks contributors by name, celebrates the team and closes with an optimistic statement about the next chapter. She also uses numbered framing (“Point number one”), short paragraphs, bullets/arrows and hashtags. In interviews, she uses a direct question-and-answer structure, then expands from a practical HR mechanism to a broader principle. For example, the Forbes interview moves from “Human First” to engagement surveys, focus groups, development, inclusion and psychological safety, before ending on HR as a bridge between people and technology. ## Background Verified public career information places her career across FMCG, telecommunications, retail and technology. According to [TELKO.in](https://www.telko.in/marta-jakowluk-zrezygnowala-z-grupy-play) and [Wirtualne Media](https://www.wirtualnemedia.pl/play-upc-polska-dyrektor-personalna-marta-jakowluk-leroy-merlin,7169752311510657a): - She began in HR roles at **Agros Nova** and **Ahold**; Wirtualne Media reports roughly two years at Ahold. - She spent more than ten years at **Unilever Polska**, progressing through HR specialist work, senior HR business partnering for sales and marketing in CEE, leadership-development responsibility for CEE, and HR Director for Poland and the Baltic states. - She joined **UPC Polska** as Head of HR on 2 November 2016. She later served as HR director/VP and became a member of the company’s management or executive structure; the public record notes she remained connected to UPC after the Play acquisition before leaving in 2022. - In October 2022 she became **Chief People Officer at Leroy Merlin Polska**, where she promoted the Human First approach. The Forbes interview was published in April 2023. - She joined **OLX Group in August 2024**. Current event and company materials describe her as CHRO / Chief People and Transformation Officer, focused on people strategy, culture and transformation. She graduated from the **Faculty of Psychology at the University of Warsaw**, a fact reported by [GSMONLINE](https://gsmonline.pl/artykuly/upc-marta-jakowluk-szefowa-hr) and TELKO. Her public LinkedIn profile also records completion of the **Prosus 10x Program at Stanford University Graduate School of Business** in June 2025. Public sources do not establish additional degrees, so none are inferred here. ## Communication style Her public LinkedIn writing is **first-person, conversational and long-form**, often in English even when she is based in Poland. It is more informal than a press release: she uses contractions, direct address, rhetorical questions, capitals for emphasis, repeated exclamation marks, parenthetical asides, emojis and hashtags. Her posts frequently tag or name collaborators, which reinforces a distributed, appreciative leadership style. The informality is paired with executive substance. She does not only say that AI is important; she explains how an HR executive can use it (for structuring ideas, summarizing complex topics, challenging thinking and reducing repetitive work), how an organization can create safe experimentation, and why critical judgment remains necessary. Her Polish media interviews are more formal and measured, with concise principles followed by operational examples. The best shorthand is **warm executive communication**: emotionally expressive, visibly appreciative and accessible, but anchored in strategy, operating mechanisms and accountability. There is no verified evidence here about her private email length, preferred sign-off or one-to-one messaging habits. ## Key interests & expertise Her strongest public areas of expertise are: - **People strategy and organizational transformation** during major business or technology change. - **AI adoption and workforce capability**, especially broad access, practical experimentation, learning time, responsible use and human oversight. - **Leadership development**, courageous leadership, mentoring and reverse mentoring. - **Culture and psychological safety**, including trust, openness, belonging and transparent feedback loops. - **Inclusion and labor-market participation**, including women’s career activation, people with disabilities, parents returning from breaks, older workers and intergenerational teams. - **Wellbeing**, viewed holistically across psychological, physical, financial and social dimensions. - **Future of work and generations**, including Gen Z/Gen Alpha expectations, skills and the changing relationship between people and technology. - **Employment regulation and responsible recruitment**, including transparency and human decision-making under the EU AI Act. ## Notable quotes or positions - On leadership and culture, OLX’s “If I knew this earlier…” series quotes her: **“It’s my accountability as a leader to be courageous, to name the elephant in the room and to speak up each time I feel something is breaking the culture or threatening company performance.”** She adds that speaking up should happen “always with respect.” ([OLX LinkedIn post](https://www.linkedin.com/posts/olx-group_if-i-knew-this-earlier-with-marta-jakowluk-activity-7417131506458079232-BJhI)) - On AI and accountability, she told Rzeczpospolita that **“AI nie zastąpi relacji, kompleksowej koordynacji ani brania odpowiedzialności”** — AI will not replace relationships, complex coordination or taking responsibility. She also supports informing candidates and employees when AI is used and keeping the final hiring decision with a human. - On Human First, she told Forbes that the human being — employee and customer — should be the compass for decisions, and described her leadership motto at Leroy Merlin as **“Wolność w ramie.”** - On organizational AI learning, her FrAIday post says: **“sometimes the best thing you can do is SLOW DOWN TO SPEED UP.”** She also repeats the learning mantra: **“Create skills. Try, Fail, Retry and be patient. Build. Re-imagine.”** ([LinkedIn AI transformation post](https://www.linkedin.com/posts/marta-jakowluk-76a9672_ai-transformation-leadership-activity-7462452385177686016-MVI6)) - On AI’s role in work, she writes: **“AI can change how we work. But people are the ones who decide how far it goes and what it accelerates.”** This captures her recurring position: technology expands capability, while people retain agency and responsibility. ## Social presence Her main visible channel is **LinkedIn**. The public profile snapshot displayed approximately 4,000 followers and 500+ connections; a public post page displayed 4,309 followers and 143 posts. These counts are time-sensitive and should be treated as a snapshot, not a stable biographical fact. Her activity includes original posts, resharing OLX and colleague content, event invitations, leadership reflections and practical AI-learning updates. Publicly documented appearances include: - **OLX Know How 2025**, where she presented the OLX labor-market report with Paulina Musielak-Rezmer and argued for humanization, inclusion and recognizing people who are not yet active in the labor market. The OLX recap quotes her: **“Human first. Człowiek chce być zauważony.”** - **Perspektywy Women in Tech Summit**, where the official speaker page lists her on a Career Stage and describes her people-and-transformation remit. - HR and future-of-work interviews in **Forbes Polska** and **Rzeczpospolita**. - A public OLX leadership video/post series on lessons learned, including courage in leadership. Search results also associate her with **People Culture TechFest 2024** and an **HR na Szpilkach** videocast on inclusive hiring. These are plausible professional appearances, but the event site was unavailable or suspended and the videocast page returned anti-bot verification during retrieval; they should therefore be treated as reported secondary evidence rather than fully independently verified. No verified public Twitter/X account, personal blog or separate newsletter was found in this research. ## Sources used Primary or near-primary sources consulted: [Marta Jakowluk’s public LinkedIn profile](https://pl.linkedin.com/in/marta-jakowluk-76a9672), her public [AI transformation post](https://www.linkedin.com/posts/marta-jakowluk-76a9672_ai-transformation-leadership-activity-7462452385177686016-MVI6), [one-year-at-OLX post](https://www.linkedin.com/posts/marta-jakowluk-76a9672_one-year-in-actually-one-year-and-a-bit-activity-7373963234997002240-nrsE), the [OLX leadership reflection](https://www.linkedin.com/posts/olx-group_if-i-knew-this-earlier-with-marta-jakowluk-activity-7417131506458079232-BJhI), the [OLX Know How 2025 recap](https://www.olx.pl/zawodowo/czlowiek-w-centrum-za-nami-olx-know-how-2025/), and the [Perspektywy speaker biography](https://womenintechsummit.pl/speaker/4283/marta-jakowluk). Additional corroborating sources: [Forbes Polska interview](https://www.forbes.pl/biznes/leroy-merlin-budujemy-mosty-wspolpracy/2ghybpt), [Rzeczpospolita interview](https://www.rp.pl/rzecz-o-prawie/art43973191-marta-jakowluk-kazdy-moze-miec-dzis-wirtualnego-asystenta), [TELKO career-change report](https://www.telko.in/marta-jakowluk-zrezygnowala-z-grupy-play), [Wirtualne Media career-change report](https://www.wirtualnemedia.pl/play-upc-polska-dyrektor-personalna-marta-jakowluk-leroy-merlin,7169752311510657a), [GSMONLINE UPC appointment profile](https://gsmonline.pl/artykuly/upc-marta-jakowluk-szefowa-hr), and [WOMEN LEADERS speaker profile](https://wo-men-leaders.pl/leading-voice/426). ## Research notes and limitations The supplied email address was used only as a disambiguation cue; it was not used to access any private account, contact the subject or infer information not present in public sources. The search surfaced some inconsistent snippets (for example, varying OLX titles and contradictory claims about earlier employers), so this profile privileges directly retrieved public pages and corroborated career reports. The current title should be normalized only if OLX publishes an official leadership directory or Marta’s LinkedIn profile exposes the full current headline; until then, retain the title variants above rather than silently choosing one.